How to Use ChatGPT to Create High-Converting Facebook Ads That Drive Sales
Facebook ads continues to be the most powerful ad platform despite what you hear from people and what the podcasts are saying. Facebook and Instagram ads are still the best you’re gonna see out there when it comes to an algorithm that can find people that will take the actions that you want them to take.
But the problem is of course not all of us have copywriting experts inside our business. And hiring an expensive marketing agency is out of reach for many small businesses and solopreneurs.
So what can you do to create high-converting Facebook and Instagram ad copy if you’re not an expert?
Well, this is where AI is now changing the game for everybody. Today I specifically want to dive deep into how to leverage AI to write winning Facebook ad copy.
Because the reality is that copy is the driver of so much of the conversions and sales that you’re going to get from your Facebook and Instagram campaigns.
Even if you’re targeting exactly the right audience, your ad creative (both visuals and copy) will make or break whether people actually take action and buy from you.
That’s why mastering ad copy is so crucial for any ecommerce brand looking to scale through paid advertising.
And that’s also why I want to show you how to use ChatGPT to pump out high-converting, sales-driving copy for your next campaign.
The best part is you don’t need any copywriting expertise to do this yourself…
You just need to follow the simple 3-step formula outlined in this post to tell ChatGPT exactly what you need.
It will automatically generate awesome Facebook ad descriptions for your products tailored to grab attention and convert browsers into paying customers.
I’ll even break down real-world examples across different industries like:
- Ecommerce products
- Information products
- Lead generation offers
So strap in and get ready to leverage the power of artificial intelligence to sell more of your products, services, online courses…or really anything you offer on Shopify, ClickFunnels etc.
Let’s get into it!
Why Quality Copy Matters So Much For Facebook Ads
First, let’s talk about why copy is so crucial if you really want your Facebook ads to actually drive ROI.
Here’s the truth:
It doesn’t matter if you have the perfect audience dialed in…
Or the hottest product everyone supposedly wants…
Or even if you slash prices with aggressive discounts.
If your ad copy completely sucks, no one will click and your campaign is dead in the water.
That’s because weak copy fails to grab people’s attention in that split second as they scroll by.
It doesn’t resonate with what they truly want or tap into their deepest frustrations.
And it doesn’t effectively demonstrate how YOU (and only you) offer the perfect solution they’ve been desperately searching for.
The result?
Crickets. Tumbleweeds. And angry bosses or spouses about all the wasted ad spend. Ouch.
On the other hand…
If your Facebook and Instagram ad copy checks all those boxes, you’ll see massive surges in CTR, conversions and ROI.
Even if everything else only meets the bare minimum benchmark.
And that’s the transformative power of words when it comes to selling pretty much anything.
So with that context, let me show you how to leverage AI and easily write killer copy for all your Facebook campaigns.
So you can turn more ad clicks into customers and STOP burning hard-earned cash.
Step 1: Tell ChatGPT Which Copy Framework You Want
The very first thing you need to do is…
Give ChatGPT the specific instructions for what kind of copy you need written.
Why is this so crucial?
It ensures the AI algorithm structures your copy in a way that actually sells.
The best format is known as “AIDA” which stands for:
- Attention: Grabs reader interest quickly
- Interest: Builds more desire through relevance
- Desire: Paints an aspirational future vision
- Action: Drives clicks with a strong CTA
Top copywriters almost always use AIDA or a very similar framework for crafting high-converting ad copy.
And so should you in order to maximize results.
Luckily getting ChatGPT to generate copy following this precise format is easy.
You simply start your prompt with:
Write Facebook ad copy following the AIDA copywriting formula…
This immediately signals exactly what style of copy you want. And sets you up for success coming out the gates.
For even faster results, I recommend signing up for ChatGPT Pro – but the free plan works quite well too.
Okay, with step #1 in place, let’s move onto…
Step 2: Give ChatGPT Key Details About Your Offer
Next, you need to feed the AI bot all the crucial intel about WHATEVER offer you’re promoting with this specific ad.
The more background, features and benefits you provide – the better.
Don’t worry, I’ll show you examples in just a sec.
But first, a quick tip…
While writing your prompt, pretend you’re explaining the offer verbally to a friend who knows nothing about your business.
What KEY details would you highlight about who you are, what problem you solve and why your particular product stands miles above anything else?
Be sure to cover elements like:
- Name of product
- What it does / how it works
- Key features / benefits
- Who you are + why you created it
- Proof points like # of sales, reviews etc.
- Price, discounts or special deals (if applicable)
- And the most CRITICAL…what specific problem / frustration does it solve for people?
The more useful intel you feed ChatGPT based on the above – the better your ads will convert.
It seems like a lot of upfront work. But I promise it’s worth it in the end.
Okay, let’s check out some real-world examples…
Step 3: See Examples For Different Offer Types
To pull everything we just covered together, I want to show you exact ChatGPT prompts and ad copy results for a few common offers people advertise on Facebook:
Ecommerce Products
If you sell physical products online, you can have the AI focus on their features + benefits in the copy.
Task: Write copy promoting a luxury watch brandCopy code
Write Facebook ad copy in AIDA format to sell Rolex watches. Convey prestige, status and Swiss precision engineering in the copy. Use emotive language that triggers desire. Call to action is to browse the collection.
ChatGPT Output:
Attention wealthy watch enthusiasts…
Do you long to own a timepiece that perfectly blends form and function? A watch handed down for generations as a family heirloom? One displaying impeccable Swiss craftsmanship in every single component?
Then behold the new Rolex Submariner Collection.
Meticulously engineered to perfection, Rolex symbolizes the pinnacle of horology with over a century of watchmaking mastery… Only the Submariner collection instantly uplifts your status through immaculate design.
Feel confident striding into any black-tie gala or posh country club knowing aristocrats & royalty wear the same iconic watch.
Start your family legacy today. Browse the Submariner collection masterpieces.
As you can see, ChatGPT hits all the trademarks of great ecommerce copy by highlighting desirability, precision engineering and the pride of ownership these watches deliver.
Let’s check out another example…
Information Products
For info products, you’ll want copy focused on the transformation or results readers can expect by signing up:
Task: Write copy for relationship coach selling online course:
Facebook ad copy in AIDA format for a relationship coach selling a course called “7 Days to Bring Back the Spark”. The coach, Marie, has over 20 years experience helping couples reconnect and save failing marriages. Course teaches communication techniques to rekindle intimacy in just 7 days. Call to action is to enroll in the free masterclass.
ChatGPT Output:
Feeling distant from your spouse? Have you lost the spark that brought you together?
You are NOT alone. I’m relationship coach Marie and I help couples just like you reignite the flames of intimacy even when things seem cold as ice.
In my new course “7 Days To Bring Back The Spark” — I reveal simple but proven communication techniques that have already saved 592 marriages to date.
Repair the rift between you and your lover…in less than 7 days flat.
Enroll in the Masterclass today to discover my emotional & physical reconnection blueprint. Because your most fulfilling days together start now.
As you can see, ChatGPT is priming readers to imagine the hopeful future relationship they can have if they sign up to this course. This type of future pacing and imagery is excellent for information products.
Now let’s look at one final example…
Lead Generation Offers
If you run a service-based business like marketing, consulting, web design etc – your goal is usually capturing leads.
So the copy should focus on credibility and urgency to speak right away.
Task: Write copy for a Facebook ads management agency:
Facebook ad copy in AIDA format for a Facebook ads management agency called Rocket Media. The owner John has gotten over 1,283 ecommerce stores to 7 figures in revenue with his world class creative and targeting methods. The copy should highlight credibility and scarcity to book a strategy session ASAP. The CTA is to click to book a consultation.
ChatGPT Output:
Hi I’m John, founder of Rocket Media – the WORLD’S #1 outsourced Facebook & Instagram growth agency…with case studies proving we grow ecom brands to 7…even 8 figures annually.
And now for a very limited time…
We are opening just 10 spots to personally diagnose why your FB ads fail plus reveal custom creative formulas and interest targeting that compels YOUR audience to whip out their wallets on the spot.
If you want to 10X your ROAS while working with a live team thay takes your spend from $5k to $50k+ every single day…
Click below immediately to book a Strategy Consultation while slots last…
This copy successfully establishes authority and demand. And the time scarcity pushes action with the scheduling link.
As you can see from these different examples, ChatGPT can generate awesome high-converting Facebook ad copy tailored to your specific offer type.
And it takes just seconds without any copywriting skills needed from you!
Conclusion: Let ChatGPT Handle Copy For Faster Growth
I don’t know about you…
But I used to dread spending hours struggling to write copy that convinced anyone to buy.
Or hiring expensive consultants who never delivered the insane 500%+ ROI they promised.
But now thanks to game-changing AI advancements like ChatGPT…
Writing profit-pulling Facebook + Instagram ad copy takes just minutes with no learning curve or expertise required.
And the crazy part is the algorithms keep getting better by the day.
So if you aren’t leveraging artificial intelligence to make campaign copywriting fast, scalable and almost effortless…then you are leaving TONS of free money on the table.
So here is my challenge to you:
Choose just ONE existing Facebook or Instagram ad you currently have running…
And paste it into ChatGPT with some added background about your offer using my 3 step formula above.
Then take the new AI-powered copy and create a duplicate ad.
Run them side by side and see which one pulls the best CTR, engagement and conversions for your business.
I bet you’ll be stunned to see the tangible revenue impact fueled by this one simple change.
And imagine how results will explode when you implement this easy copywriting workflow across ALL your future campaigns.
So stop letting ineffective copy hold your Facebook ads back from finally delivering its full money-multiplying potential…
And start leveraging AI power to drive more sales today.
Automate more with additional AI tools
If you want to take automation further, check out these AI writer tools to auto-generate blog posts, product descriptions and more custom on-brand content:
